How to Kickstart and Scale a Marketplace Business
Phase 1: Crack the chicken-and-egg problem 
- Part 1: Constrain the marketplace
(this post) - Part 2 : Decide which side of the marketplace to concentrate on
- Part 3 : Drive initial supply
- Part 4 : Drive initial demand
Phase 2: Scale your marketplace 
- Part 1 : Determine if you are supply or demand constrained
- Part 2 : Scale growth levers
- Part 3 : Maintain quality
- Part 4: What would you have done differently if you did it again
Phase 3: Evolve your marketplace 
- Part 1: Move to a managed marketplace
- Part 2: Add new business lines
