How To Launch A New Marketplace — Reforge

Summaries:
For newer marketplaces, he recommends launching, figuring out where you’re getting liquidity, narrowing the definition, and focusing on that narrow definition before expanding further.

“It’s a mistake I see marketplaces do all the time. They create a general purpose platform, have some users and some suppliers, and there’s just not much activity happening because it’s too broad.”

— Gemmy Tsai