Six-step plan for marketplaces to generate traffic via SEO while catering to AI crawlers

๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿญ: ๐—ž๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต ๐—ฎ๐—ป๐—ฑ ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป
Action: Conduct extensive keyword research to identify high-volume and long-tail keywords relevant to the marketplaceโ€™s niche.
Benefit: Targets customer queries and improves search engine rankings for specific searches.

๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฎ: ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—•๐—น๐—ผ๐—ด๐—ด๐—ถ๐—ป๐—ด
Action: Regularly produce high-quality, informative blog posts that address common customer questions and incorporate targeted keywords.
Benefit: Attracts organic traffic and establishes authority in the industry.

Pro Tip: When you use Tradly to write blogs, you can embed any of your user generated contents

Go here to try: https://tradly.app/workspace/blog/add_blogpost

๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฏ: ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐—Ÿ๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด๐˜€ ๐—ฎ๐—ป๐—ฑ ๐——๐—ฒ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฝ๐˜๐—ถ๐—ผ๐—ป๐˜€
Action: Enhance product titles, descriptions, and meta-tags with relevant keywords, and ensure each product page offers unique content.
Benefit: Increases visibility and click-through rates for individual product pages.

3.1. ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—น๐˜† ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐˜€ ๐—ฎ๐—ฑ๐˜ƒ๐—ฎ๐—ป๐—ฐ๐—ฒ๐—ฑ ๐— ๐—ฒ๐˜๐—ฎ ๐—ง๐—ถ๐˜๐—น๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐— ๐—ฒ๐˜๐—ฎ ๐—ฑ๐—ฒ๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ฒ๐—บ๐—ฝ๐—น๐—ฎ๐˜๐—ฒ/๐˜€๐—ฐ๐—ฟ๐—ถ๐—ฝ๐˜ ๐—ฒ๐—ฑ๐—ถ๐˜๐—ผ๐—ฟ ๐˜๐—ต๐—ฎ๐˜ ๐—ฎ๐—น๐—น๐—ผ๐˜„๐˜€ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ/๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป๐—ฑ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ธ๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐˜๐—ผ ๐—ฎ๐—น๐—น ๐˜‚๐˜€๐—ฒ๐—ฟ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—น๐—ถ๐˜€๐˜๐—ถ๐—ป๐—ด๐˜€. Go to Tradly.app/editor > General > SEO

3.2. Tradly also allow you to create 100s of pages easily with your platform content using collection pages. Here is the youtube explaining the concept.

๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฐ: ๐—ฆ๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ๐—ฑ ๐——๐—ฎ๐˜๐—ฎ ๐— ๐—ฎ๐—ฟ๐—ธ๐˜‚๐—ฝ ๐—œ๐—บ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป
Action: Use schema markup to provide search engines with structured data about products, reviews, and prices.
Benefit: Enhances visibility with rich snippets, which can boost click-through rates.

Tradly has RICH SNIPPET implemented for listings, especially product listing optimised for Google Crawlers.

๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฑ: ๐— ๐—ผ๐—ฏ๐—ถ๐—น๐—ฒ ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฅ๐—ฒ๐˜€๐—ฝ๐—ผ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€
Action: Ensure the marketplace is mobile-friendly with a responsive design that adjusts seamlessly across various devices.
Benefit: Improves user experience and encourages longer site visits, important for Googleโ€™s mobile-first indexing.

๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฒ: ๐—˜๐—ป๐—ด๐—ฎ๐—ด๐—ฒ ๐—ถ๐—ป ๐—œ๐—ป๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐—น ๐—ฎ๐—ป๐—ฑ ๐—˜๐˜…๐˜๐—ฒ๐—ฟ๐—ป๐—ฎ๐—น ๐—Ÿ๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด
Action: Internally link relevant products and blog posts, and seek external links from reputable sites.
Benefit: Enhances the siteโ€™s authority and helps crawlers navigate the site efficiently.

Tradly has multiple blocks that allow you interlinking. And also most of pages contents are clickable thatโ€™s creating another set of interlinks automatically.

Example: City blocks that links all the listings by city. Category

image

Example: Categories Block

Example: Attributes block and itโ€™s values are clickable

Implementing these steps will help enhance SEO efforts, attracting more traffic and ensuring AI crawlers effectively catalog and rank the marketplaceโ€™s content.