What makes a successful marketplace like Etsy, Poshmark, Uber, Doordash, or Wayfair?

Should you focus on SEO, SEM, CRO, or amazing UX? In crafting new marketplaces, how should you think about tradeoffs when you have limited time

In this post you’ll find:

  • The three main Supply strategies for differentiation
  • Key implementation considerations for each strategy, including risks and operational challenges
  • How to determine which strategy to pursue and when to shift strategies

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